What is Directing? Definition, Characteristics, Principles, and Importance


If you ever check what the reasons behind Ford Motors’ success are. The next case is one of the important reasons for their success. So, lesson this carefully.

Ford Motor Co is one of the best examples of grassroot leadership. But at the starting of the ford, generally, they are employed, capable managers and technicians. They didn’t want to hire leaders to lead these skilled workers. Therefore Fort failed to produce mass production. Then the top-level managers are realized that leaders are an essential part of an organization.

And then they also attracted by the leaders. They want to build an army of warrior entrepreneurs. This step helps to make them a world-leading automobile company.

The above case discloses how it is important to put leadership nature into the managers of an organization. To be a great manager, the quality of leading, motivating, and inspiring others is very necessary.

Today, we will briefly discuss the fourth managerial function, directing. And learn how to lead, motivate, and communicate to employees in an organization.

Before we get to the nitty-gritty of directing, let us first clarify what directing really is.

What is Directing?

What is Directing?
What is Directing?

Basically, Directing is the process of giving orders and guiding employees to fulfill their assigned jobs.

In our daily life, we all see directing processes like a restaurant owner guides his staff or employees to deliver food timely and smoothly, or on the other side, a teacher gives direction to his students to complete their selected assignment.

In these examples, we all see that directing is made to achieve the predetermined plans.

The modern day definition of directing is

It is the process of guiding, leading, advising, and motivating or inspiring employees to accomplish the organizational goals effectively and efficiently.

Directing is one of the key managerial function which is accomplished by every manager of an organization.

Hope you get an idea of directing. Now we are ready to move ahead to know the characteristics or features of directing.

Characteristics or Features of Directing:

Characteristics of Directing
Characteristics of Directing

Directing is a lifelong function of management in an organization. So, if you want to be a great manager, you should understand the characteristics or features of directing which are given below.

1. Initiates Action:

Directing is a major function of management in an organization. In an organization, managers direct their employees with other managerial functions including planning, organizing, staffing, and as well as controlling to achieve the predetermined organization objectives.

The other managerial functions help to set the actions for work-forces, directing takes these actions in the real world.

2. Takes Place at Every Level of Management:

In every level of an organization, managers lead or direct employees to well-perform their selected work.

The directing comes in real-world where managers and employees relations remain.

3. A Continuous Process:

Directing or leading is a continuous approach or process. It is a lifelong activity that helps to fulfill the organizational long term goals.

If you observe Google, Apple, Tata, or any other big organization. You see that the managers are changing but directing is constant which helps to continue the organization activities.

4. Flows From Head to Tail of Organization:

Directing begins at the top level of management and then it flows to the bottom of the organization hierarchy.

In an organization, every manager can direct his co-workers with the help of the top manager’s instructions.

5. Performance Oriented:

Directing is a performance-oriented activity. The primary objective of directing is fetching the skillful performance of employees.

It helps to transform plans into executions. A performance-oriented approach is a vital part of directing or leading.

Directing controls the performance of employees to complete the organization’s goals.

6. Human Element:

Directing is all about leading and motivating the human capital of an enterprise. It builds better coordination and communion which helps to get rid of confusion and misinterpretation.

Directing inspires or motivates employees to work in their best caliber.

Now we all know that directing is the managerial function that helps to direct or lead employees to perform well in an organization. Therefore this is the prime time to know what the principles of the directing process are.

So, without any further do, let’s know the major directing principle in a business or organization.

Principles of Directing:

Principles of Directing
Principles of Directing

To give effective directing, managers will suffer because it entangles lots of complications. Managers lead individuals with various mindsets, therefore it makes directing too complex.

You can’t eliminate the complexities because these are the essential part of the directing process.

If you want to make it simple, then you have to know the principles of directing.

There are some major principles that are given below.

1. Maximum Individual Contribution:

It is a major principle in the directing process, which helps to give the maximum efforts of every employee to achieve pre-planned organizational goals.

This principle also helps to explore the unrevealed potential of every individual for doing their work efficiently.

2. Similarities of Objectives:

Mostly, the objectives of every employee and organization are not similar, it is totally different.

For example – an individual joins an organization for its salary package, and perks or allowances to fulfill his individual wants and needs. The organization employs employees to improve the quality of products and services.

But proper directing helps to align the objectives of both employees and the organization.

3. Unity of Command:

It assures that an employee takes instructions or orders from one single manager or superior. If employees will take orders from various sources, then this leads to confusion and conflicts.

Directing helps to create unity of command.

4. Correct Direction Technique:

This principle helps managers to direct people according to various variables including employee’s wants and needs, capacity, and so on with the help of inspiration and leadership techniques.

Directing empowers top-level management to direct their sub-ordinates in the right methods.

5. Managerial Communication:

It helps to coordinate well overall managerial levels of an organization with better communications in employees.

Directing directs every individual according to boss instructions.

6. Use of Informal Organization:

Managers have knowledge that many informal groups or organizations are found in a causal organization. These informal groups help managers to direct properly.

7. Leadership:

The qualities of leaders are very important for managers or supervisors to motivate and inspire employees for getting better performance from them.

8. Follow Through:

Giving direction is not enough for managers. Managers should monitor and follow the instructions whether it is implemented or not.

If there is any need to temper these instructions, then it will temper.

Hope you understand the principles of directing.

Then the next question comes to your mind which is why staffing is so necessary.

The answer to this question lies down on the next topic.

Importance of Directing:

You will understand the importance of directing through the fact that every activity of an enterprise is commenced by directing.

It leads every employee with motivational and inspirational methods to get better performance from them.

These points clear the overview of the importance of directing.

There is some major importance of directing which is given below.

1. Initiates Action:

Directing helps to initiates action by workforces towards organizational goals.

Such as – a manager guides an employee and clears the confusion in his selected assignment. It will help him to fulfill the assigned work.

2. Integrates Employee’s Efforts:

Generally, a manager guides a number of people to achieve a particular departmental or organizational goal in an organization. It indicts that directing is not an individual’s job.

Directing integrates employee’s efforts in the way of every employee’s potential supports the activity of the organization.

3. Means of Motivation:

Directing leads every individual to put their best efforts through motivation and inspiration.

A great leader is who triggers the potential of his subordinates and inspire them to give the high power to do their jobs.

4. Facilitates Changes:

Directing stimulates changes in an organization. An effective directing process by inspiring and extra-ordinary leadership helps to adapt to the changing state.

5. Provides Balance and Stability:

Directing provides the balance and stability of every employee, group, and department with communication and coordination to achieve organizational objectives timely and smoothly.

It is one of the best weapons for providing a balance of stability of employees and as well as the whole organization.


Hope it helps you clarify your confusion regarding directing and build a better understanding of it.

What did you think of this? Do I miss something? Come on! Let us know if you want to add something to the list.

Directing FAQ:

What is directing?

It is the process of guiding, leading, advising, and motivating or inspiring to accomplish the organizational goals effectively and efficiently.

What are the major characteristics of directing?

These are the 7 major characteristics of staffing which are –
(1) Initiates Actions, (2) Continuing Function, (3) Effect Every Level of an Organization, (4) Flows from Head to Tail, (5) Performance Oriented, (6) Human Element.

What are the major principles of direction process?

These are the 8 important principles of the directing process which is (1) Maximum Individual Contribution, (2) Harmony of Objectives, (3) Unity of Command, (4) Usefulness of Direction Technique, (5) Managerial Communication, (6) Use of Informal Organization, (7) Leadership, and (8) Follow Through.

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